Google Analytics API User Data Policy for "Analytics Goals" Client

Effective Date: 22 October 2019

“Analytics Goals” (the App) is a downloadable software that runs on user’s LaMetric Smart Device and uses Google Analytics Application Program Interface (API) Services. You can find out more about the App at

LaMetric Smart Device is a smart internet connected device with limited input and output capabilities that is capable of running LaMetric apps. You can find out more about LaMetric smart devices at

LaMetric Companion App is a downloadable software that runs on user's iOS or Android device and allows the user to configure his/her LaMetric Smart Device. LaMetric Companion App provides reach input capabilities for apps that run on LaMetric Smart Devices. You can find out more information about LaMetric Companion Apps at

The App, LaMetric Companion App and LaMetric Smart Device is developed by Smart Atoms Ltd. (LaMetric) – a company incorporated under the laws of the United Kingdom. You can find out more about Smart Atoms Ltd. (LaMetric) at

By using The App you also agree to the LaMetric Terms of Service, LaMetric Privacy-Policy, Google Analytics Terms of Service and Google Privacy Policy.

How We Access Your Data

Smart Atoms Ltd. has obtained authorized client credentials for the App to access Google Analytics data via Google Analytics API Services. Smart Atoms Ltd. keeps these credentials confidential.

In order to access Google Analytics API Services, the App uses the following URLs:


How We Use Your Data

The App, while running on user’s LaMetric Smart Device, with the help from LaMetric Companion App is requesting the following Google user data:

  • Data associated with Google account
    • the end user's email address – to let the App authenticate the user using OAuth authentication mechanism and display it in the companion app to help you identify connected account.
  • Data associated with Google Analytics
    • List of Accounts (id and the name of each Account) , list of Properties (id and the name of each Property), list of Views (id and the name of each View), list of Goals (id and the name of each Goal) to let you pick one Goal in LaMetric Companion App.
    • The number of starts of the Goal, the number of completions of the Goal, conversion rate of the Goal, absolute value of the Goal, same data for a specific predefined time periods in order to display it on the screen of a LaMetric Smart Device.

How We Store Your Data

Data is downloaded via secure SSL connection. The data is not stored to device's persistent storage. The data does not leave your device. The data is immediately lost if LaMetric Smart Device gets powered off or user stops and deletes the App.

How We Handle Your Data

The data will not be transferred to others. The App will not use this Google data for serving advertisements. The App will not allow humans to read your data.

Revoke Access

If you decide to revoke access of the App to your Google Account you may use “3rd Party Access” page of your Google Account located at

All notices required to be made to Smart Atoms Ltd. pursuant to this Policy may be made in writing to [email protected] or [email protected] Alternatively, you can send written requests by regular mail to the following address: 78 York Street, London, W1H 1DP, UK

Policy version 1.0